project description:

There's nothing static about snowboarding.  So when Ride Snowboards needed some temporary brand signage, we knew what to do.  Collaborating with their internal graphic designer and using ideas from their catalog as a starting point, we came up with 2-d, debossed, signage that managed to convey the acceleration and forward motion of the sport, and  3-d signage in a configuration that spoke to the "X" generation.